The Charles Coolidge Parlin Marketing Research Award is the oldest and most distinguished award in the field.  This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin who is considered the pioneer of marketing research.

Eligibility

To be awarded the Charles Coolidge Parlin Marketing Research Award, distinguished academics and practitioners must have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.  Specifically, this impact might be reflected in one or more of the following:

• Exhibited leadership resulting in the effective use and value of marketing research and market based knowledge.
• Developed and/or promoted new concepts, methods, or models for measurement and analysis that expand the capacity of organizations to achieve a better understanding of their markets, customers, and consumers.
• Initiated creative integration of existing methodologies that resulted in more widespread use or appreciation of marketing research.

The committee policy evaluates a nominee three times – the year initially nominated and the following two years. Thus, individuals who were nominated for the 2023 and 2024 Parlin Award will be automatically considered for the 2025 Parlin Award and do not need to be re-nominated.

Thank you for taking to the time to submit your FY25 Professional Chapter Annual Reporting.  In accordance with Operating Standards, chapters are required to report specific information to the AMA Support Center on a monthly and annual basis. This information helps us provide the support and resources you need to be successful.
Reporting Deadline: August 15


 Required Reporting:
 

• FY25 Strategic Plan (July 1, 2024 - June 30, 2025)
• FY25 Budget (July 1, 2024 - June 30, 2025)
• FY24 Income Statement (July 1, 2023 - June 30, 2024)
• FY24 Balance Sheet (July 1, 2023 - June 30, 2024)

 Guidelines:
 

• Create an Account: You will need to create a free Submittable account or sign in with Google or Facebook credentials to submit your form.
• Primary Contact: We recommend designating a primary point person to coordinate your chapter reporting. While multiple people will likely be a part of preparing the information, a singular point of contact keeps everything streamlined.
• Invite Collaborators: Simply select the "Invite Collaborators" button on the top right once you begin the form to get assistance from others on your team.
• Editing Form: Don't have all your reports yet? No problem. You can edit your submission at any time with updated information. Just "Save Draft" or request to edit the submission when you are ready.
• File Naming Conventions: Pay close attention to the file type and naming conventions listed for each report. Please adhere to them.
• Confirmation: You will receive a confirmation email once you have submitted your reporting. This email will have additional information worth reviewing.
• Technology: This platform works best on Google Chrome, Firefox, and Safari. Internet Explorer is not supported. Please make sure you are using a supported browser.

Need to update AFTER Submitting? Have the Primary Contact email Ursula at ulittlejohn@ama.org. We will open access for you to edit on the backend and you will receive an email notifying you when your submission is available to edit.


 Have any other questions or need an extension on the timeline? Please reach out to Ursula Littlejohn, Assistant Manager of Professional Communities, at ulittlejohn@ama.org

Thank you for taking to the time to submit your FY25 Professional Chapter Annual Reporting.  In accordance with Operating Standards, chapters are required to report specific information to the AMA Support Center on a monthly and annual basis. This information helps us provide the support and resources you need to be successful.
Reporting Deadline: October 31


Required Reporting
 Documents to Submit:
 

• FY24 Q1 Income Statement (July 1 -  September 30, 2024)
• FY24 Q1 Balance Sheet  (July 1 -  September 30, 2024)

Questions to Answer:
 

• Status on FY25 Strategic Goals
• Update on FY25 Board Role Vacancies
• Status Update on FY26 Succession Planning 
• Status Update on Programming Efforts
• Status Update on Diversity, Equity, and Inclusion (DEI) Efforts
  
   

Guidelines:
 

• Create an Account (Or Login to Existing): You will need to create a free Submittable account or sign in with Google or Facebook credentials to submit your form.
• Primary Contact: We recommend designating a primary point person to coordinate your chapter reporting. While multiple people will likely be a part of preparing the information, a singular point of contact keeps everything streamlined.
• Invite Collaborators: Simply select the "Invite Collaborators" button on the top right once you begin the form to get assistance from others on your team.
• Editing Form: Don't have all your reports yet? No problem. You can edit your submission at any time with updated information. Just "Save Draft" or request to edit the submission when you are ready.
• File Naming Conventions: Pay close attention to the file type and naming conventions listed for each report. Please adhere to them.
• Confirmation: You will receive a confirmation email once you have submitted your reporting. This email will have additional information worth reviewing.
• Technology: This platform works best on Google Chrome, Firefox, and Safari. Internet Explorer is not supported. Please make sure you are using a supported browser.

Need to update AFTER Submitting? Have the Primary Contact email Ursula at ulittlejohn@ama.org. We will open access for you to edit on the backend and you will receive an email notifying you when your submission is available to edit.


  Have any other questions or need an extension on the timeline? Please reach out to Ursula Littlejohn, Assistant Manager of Professional Communities, at ulittlejohn@ama.org

Thank you for taking to the time to submit your FY25 Professional Chapter Annual Reporting.  In accordance with Operating Standards, chapters are required to report specific information to the AMA Support Center on a monthly and annual basis. This information helps us provide the support and resources you need to be successful.
Reporting Deadline: January 31, 2025

Required Reporting

  Documents to Submit:

• Q2 Income Statement
• Q2 Balance Sheet
• Submit Updated FY25 Strategic Plan (If Relevant)

Questions to Answer:
 

• Status on FY25 Strategic Goals
• Update on FY25 Board Role Vacancies
• Status Update on FY26 Succession Planning 
• Status Update on Programming Efforts
• Status Update on Diversity, Equity, and Inclusion (DEI) Efforts
• Any Executive Marketing Programs in Place within your chapter
• Podcasts that your chapter may have in use
  
   

Guidelines:
 

• Create an Account (Or Login to Existing): You will need to create a free Submittable account or sign in with Google or Facebook credentials to submit your form.
• Primary Contact: We recommend designating a primary point person to coordinate your chapter reporting. While multiple people will likely be a part of preparing the information, a singular point of contact keeps everything streamlined.
• Invite Collaborators: Simply select the "Invite Collaborators" button on the top right once you begin the form to get assistance from others on your team.
• Editing Form: Don't have all your reports yet? No problem. You can edit your submission at any time with updated information. Just "Save Draft" or request to edit the submission when you are ready.
• File Naming Conventions: Pay close attention to the file type and naming conventions listed for each report. Please adhere to them.
• Confirmation: You will receive a confirmation email once you have submitted your reporting. This email will have additional information worth reviewing.
• Technology: This platform works best on Google Chrome, Firefox, and Safari. Internet Explorer is not supported. Please make sure you are using a supported browser.

Need to update AFTER Submitting? Have the Primary Contact email Ursula at ulittlejohn@ama.org. We will open access for you to edit on the backend and you will receive an email notifying you when your submission is available to edit.


  Have any other questions or need an extension on the timeline? Please reach out to Ursula Littlejohn, Assistant Manager of Professional Communities, at ulittlejohn@ama.org

Thank you for taking to the time to submit your FY25 Professional Chapter Annual Reporting.  In accordance with Operating Standards, chapters are required to report specific information to the AMA Support Center on a monthly and annual basis. This information helps us provide the support and resources you need to be successful.
Reporting Deadline: Tuesday, April 30, 2025

Required Reporting

  Documents to Submit:
 

• Q3 Income Statement
• Q3 Balance Sheet

  Questions to Answer:
 

• Status on FY25 Strategic Goals
• Confirm Completion of FY26 Board Elections / Updated Roster
• Board Role Vacancies for FY26
• Status Update on Programming Efforts                   
  • Number of In-Person Events in Q3: 
  • Number of Virtual or Hybrid Events in Q3:
  • Number of Mentorship Program Participants (if applicable): 

   

• Status Update on Diversity, Equity, and Inclusion (DEI) Efforts
  
   

Guidelines:

 

• Create an Account (Or Login to Existing): You will need to create a free Submittable account or sign in with Google or Facebook credentials to submit your form.
• Primary Contact: We recommend designating a primary point person to coordinate your chapter reporting. While multiple people will likely be a part of preparing the information, a singular point of contact keeps everything streamlined.
• Invite Collaborators: Simply select the "Invite Collaborators" button on the top right once you begin the form to get assistance from others on your team.
• Editing Form: Don't have all your reports yet? No problem. You can edit your submission at any time with updated information. Just "Save Draft" or request to edit the submission when you are ready.
• File Naming Conventions: Pay close attention to the file type and naming conventions listed for each report. Please adhere to them.
• Confirmation: You will receive a confirmation email once you have submitted your reporting. This email will have additional information worth reviewing.
• Technology: This platform works best on Google Chrome, Firefox, and Safari. Internet Explorer is not supported. Please make sure you are using a supported browser.

Need to update AFTER Submitting? Have the Primary Contact email Ursula at ulittlejohn@ama.org. We will open access for you to edit on the backend and you will receive an email notifying you when your submission is available to edit.


  Have any other questions or need an extension on the timeline? Please reach out to Ursula Littlejohn, Assistant Manager of Professional Communities, at ulittlejohn@ama.org

Thank you for taking to the time to submit your FY25 Professional Chapter Annual Reporting.  In accordance with Operating Standards, chapters are required to report specific information to the AMA Support Center on a monthly and annual basis. This information helps us provide the support and resources you need to be successful.

Reporting Deadline:  July 31

Required Reporting

  Documents to Submit:
 

• End of Year Income Statement
• End of Year Balance Sheet
• Updated Constitution and Bylaws (if relevant)

  Questions to Answer:
 

• Update on FY25 Strategic Goals
• Board Role Vacancies for FY26
• Status Update on Programming Efforts                   
  • Number of In-Person Events in Q4
  • Number of Virtual or Hybrid Events in Q4:
  • Number of Mentorship Program Participants (if applicable): 

   

• Status Update on Diversity, Equity, and Inclusion (DEI) Efforts
  
   

Guidelines:

 

• Create an Account (Or Login to Existing): You will need to create a free Submittable account or sign in with Google or Facebook credentials to submit your form.
• Primary Contact: We recommend designating a primary point person to coordinate your chapter reporting. While multiple people will likely be a part of preparing the information, a singular point of contact keeps everything streamlined.
• Invite Collaborators: Simply select the "Invite Collaborators" button on the top right once you begin the form to get assistance from others on your team.
• Editing Form: Don't have all your reports yet? No problem. You can edit your submission at any time with updated information. Just "Save Draft" or request to edit the submission when you are ready.
• File Naming Conventions: Pay close attention to the file type and naming conventions listed for each report. Please adhere to them.
• Confirmation: You will receive a confirmation email once you have submitted your reporting. This email will have additional information worth reviewing.
• Technology: This platform works best on Google Chrome, Firefox, and Safari. Internet Explorer is not supported. Please make sure you are using a supported browser.

Need to update AFTER Submitting? Have the Primary Contact email Ursula at ulittlejohn@ama.org. We will open access for you to edit on the backend and you will receive an email notifying you when your submission is available to edit.


  Have any other questions or need an extension on the timeline? Please reach out to Ursula Littlejohn, Assistant Manager of Professional Communities, at ulittlejohn@ama.org

In partnership with the PhD Project and the AMA Academic Council, the Valuing Diversity PhD Scholarship seeks to empower doctoral students from various backgrounds to earn PhDs so they can inspire and educate the next generation of business leaders.

Applicants must meet the following requirements:

• They must be a U.S. citizen or a permanent U.S. resident.
• They must be enrolled in a full-time AACSB accredited marketing doctoral program or an advertising doctoral program, and have successfully completed at least one year.
• They have not previously received a Valuing Diversity Scholarship.

Applicants will be evaluated based on the following:

1. Two letters of recommendation. These letters should speak to the candidate's academic work or initiatives that demonstrate a commitment to enriching education for all and building a broader, more expansive pipeline of current and future business leaders. One letter must be from the applicant’s advisor or Doctoral Program Coordinator, and the other must be from another faculty member, preferably from whom the applicant has taken a course.

2. An essay explaining how receiving a Valuing Diversity Scholarship will you further your research efforts.  Your essay also should address one of the following:

a. How your dissertation research incorporates conceptual, design, or methods issues related to creating a more inclusive and expansive pool of workplace talent
b. How your dissertation research contributes to advancing the field of marketing.
c. How your dissertation research incorporates any innovative theories or advanced, cutting-edge designs, methods, or approaches.

Essays must be in Microsoft Word format and should be two pages, double-spaced, in 12 pt. font (approximately 500 words.)  Sources you mention in your essay should be supplied on an additional page and do not count against your two-page total.


Using this form:
 

• You will need to create a free Submittable account or sign in with Google or Facebook.
• You can save a draft of your work if you would like to finish filling out the form at a later date.
• If anything changes with the information you submitted, please request to edit the submission
• Our platform works best on Google Chrome, Firefox, and Safari. Internet Explorer is not supported. Please make sure you are using a supported browser.
• You can download Firefox by following the instructions linked here.
• You can download Chrome by following the instructions linked here.

We will follow-up with you about your submission by email. Please be sure to whitelist notification emails from Submittable and check the email you used to sign up for your Submittable Account regularly. Check out the Submitter Resource Center or reach out to Submittable's Customer Support team with any technical questions here.