American Marketing Association

The AMA Higher Education Marketer of the Year Awards honor extraordinary leadership and achievement in the field of higher education marketing and are brought to you by the AMA Foundation and its founding sponsor Lipman Hearne.

To be eligible for the AMA Higher Education Marketer of the Year Awards, individual nominees and teams must be currently employed at a higher education institution with focus on the branding, marketing, and communications aspects of a college or university. All nominees will be considered regardless of organization size and budget. 

There will be two awards bestowed, one award recognizing an individual thought leader and one award recognizing an outstanding marketing team.  

The AMA 4 under 40 Emerging Leaders Award was established by the AMA Foundation to highlight and celebrate young marketing leaders who are impacting the marketing profession today and who have the potential to shape the future of the industry.

Eligibility

Candidates who meet the following criteria are eligible for the award:

• Have consistently demonstrated a commitment to their industry, and the advancement of Marketing in general or any sub-field (e.g., advertising; analytics; brand; channels; digital; insights; etc.).
• Are passionate leaders who have a high potential for collaboration and success, including leading by example, mentoring, transferring knowledge, taking a risk to achieve a desired outcome and motivating others.
• Are under 40 years of age at time of nomination

The Robert J. Lavidge Global Marketing Research Award recognizes a marketing practitioner or educator who has devised and successfully implemented a research/insight procedure that has practical implications for use by others.

Eligibility

Marketing practitioners or educators from anywhere in the world, who have demonstrated success in implementing a research procedure with practical implications, are eligible for this award. The procedure must have resulted in a significant advancement in the marketing research field. Such advancements might be methodological (i.e., in statistics or research procedures) or process-based (such as presentation methods or qualitative approaches). 

Consideration will be given to advancements in closely related fields, such as marketing statistics, that also have a specific and significant impact on the marketing research field. Research of the winning practitioner or educator should be widely available and easy to disseminate throughout the industry. Procedures must have been implemented within the preceding five calendar years.

The Charles Coolidge Parlin Marketing Research Award is the oldest and most distinguished award in the field.  This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin who is considered the pioneer of marketing research.

Eligibility

To be awarded the Charles Coolidge Parlin Marketing Research Award, distinguished academics and practitioners must have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.  Specifically, this impact might be reflected in one or more of the following:

• Exhibited leadership resulting in the effective use and value of marketing research and market based knowledge.
• Developed and/or promoted new concepts, methods, or models for measurement and analysis that expand the capacity of organizations to achieve a better understanding of their markets, customers, and consumers.
• Initiated creative integration of existing methodologies that resulted in more widespread use or appreciation of marketing research.

The committee policy evaluates a nominee three times – the year initially nominated and the following two years. Thus, individuals who were nominated for the 2021 and 2022 Parlin Award will be automatically considered for the 2023 Parlin Award and do not need to be re-nominated.

Thank you for taking to the time to submit your FY23 Professional Chapter Annual Reporting.  In accordance with Operating Standards, chapters are required to report specific information to the AMA Support Center on a monthly and annual basis. This information helps us provide the support and resources you need to be successful.

Reporting Deadline: Monday, August 15

Required Reporting:

• FY23 Strategic Plan (July 1, 2022 - June 30, 2023)
• FY23 Budget (July 1, 2022 - June 30, 2023)
• FY22 Income Statement (July 1, 2021 - June 30, 2022)
• FY22 Balance Sheet (July 1, 2021 - June 30, 2022)

Guidelines:

• Create an Account: You will need to create a free Submittable account or sign in with Google or Facebook credentials to submit your form.
• Primary Contact: We recommend designating a primary point person to coordinate your chapter reporting. While multiple people will likely be a part of preparing the information, a singular point of contact keeps everything streamlined.
• Invite Collaborators: Simply select the "Invite Collaborators" button on the top right once you begin the form to get assistance from others on your team.
• Editing Form: Don't have all your reports yet? No problem. You can edit your submission at any time with updated information. Just "Save Draft" or request to edit the submission when you are ready.
• File Naming Conventions: Pay close attention to the file type and naming conventions listed for each report. Please adhere to them.
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Need to update AFTER Submitting? Have the Primary Contact email Ursula at ulittlejohn@ama.org. We will open access for you to edit on the backend and you will receive an email notifying you when your submission is available to edit. 

Have any other questions or need an extension on the timeline? Please reach out to Ursula Littlejohn, Assistant Manager of Professional Communities, at ulittlejohn@ama.org

In partnership with the PhD Project and the AMA Academic Council, the Valuing Diversity PhD Scholarship seeks to widen the opportunities for underrepresented populations to attend marketing doctoral programs.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Eligibility

Applicants must meet the following requirements:

• They must be from one of the following populations: African American, Hispanic American, or Native American.
• They must be a U.S. citizen or a permanent U.S. resident.
• They must be enrolled, on campus, in a full-time AACSB accredited marketing doctoral program or an advertising doctoral program, and have successfully completed at least one year.
• They have not previously received a Valuing Diversity Scholarship.

Applicants will be evaluated based on the following:

1. Two letters of recommendation. These letters should speak to the candidate's academic work or initiatives that demonstrate a commitment to advancing diversity. One letter must be from the applicant’s advisor or Doctoral Program Coordinator, and the other must be from another faculty member, preferably from whom the applicant has taken a course.

2. An essay explaining how receiving a Valuing Diversity Scholarship will help your further your research efforts.  Your essay also should address one of the following:

a. How your dissertation research incorporates conceptual, design, or methods issues related to diversity.

b. How your dissertation research contributes to advancing the field of marketing.

c. How your dissertation research incorporates any innovative theories or advanced, cutting-edge designs, methods, or approaches.

Essays must be in Microsoft Word format and should be two pages, double-spaced, in 12 pt. font (approximately 500 words.)  Sources you mention in your essay should be supplied on an additional page and do not count against your two-page total.

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We will follow-up with you about your submission by email. Please be sure to whitelist notification emails from Submittable and check the email you used to sign up for your Submittable Account regularly. Check out the Submitter Resource Center or reach out to Submittable's Customer Support team with any technical questions here.

The American Marketing Association Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field of nonprofit marketing.

Nominees must be currently employed at a nonprofit organization with an active 501(c)(3) category tax status, and their current responsibilities must focus on the branding, marketing, and communications aspects of a nonprofit organization.

When nominating someone for the AMA Foundation Nonprofit Marketer of the Year, please consider the following three categories:

Strategy

• Has the candidate achieved breakthroughs and advances in organizing and planning in the context of nonprofit organizations
• Has the candidate developed unique methodologies?
• Has the candidate shown effective collaboration inside the organization as well as with outside partners?
• Has the candidate successfully implemented creative approaches to solving marketing and communication problems?

Results

• Has the candidate employed effective methods of measurement?
• Has the candidate’s work helped their organization achieve both short- and long-term goals?

Vision and Leadership

• Has the candidate’s work helped advance or transform their organization or the field of nonprofit marketing?
• Has the candidate shown thought leadership by speaking and writing on nonprofit marketing?
• Has the candidate been recognized by others in the field for their work?

This award recognizes world class marketing scholars and mentors of color, while carrying on the legacy of the late Jerome Williams, Bill Qualls, and Thaddeus Spratlen. The award will be given to a marketing professor who has made research contributions such as publications in leading journals and who has made teaching contributions as a mentor to students and professors of color from underrepresented groups in the field of marketing, particularly students and professors who are African American, Hispanic, and Native American.

It is anticipated that the award recipient will have had a sustained career commitment to mentoring, a significant positive impact on their mentees’ careers, and through their mentees have advanced research and education on issues where racial, ethnic, and cultural diversity intersect with the discipline and practice of marketing.

Please fill out the form below to submit a nomination. Fields marked with an asterisk (*) are required; those without an asterisk are optional.

Using this form:

• You will need to create a free Submittable account or sign in with Google or Facebook.
• You can save a draft of your work if you would like to finish filling out the form at a later date.
• If anything changes with the information you submitted, please request to edit the submission
• Our platform works best on Google Chrome, Firefox, and Safari. Internet Explorer is not supported. Please make sure you are using a supported browser.
• You can download Firefox by following the instructions linked here.
• You can download Chrome by following the instructions linked here.

We will follow-up with you about your submission by email. Please be sure to whitelist notification emails from Submittable and check the email you used to sign up for your Submittable Account regularly. Check out the Submitter Resource Center or reach out to Submittable's Customer Support team with any technical questions here.

This award recognizes books that have had a significant impact in marketing and related sub-fields.

Nominations for the 2023 award will close on May 17, 2023. Self-nominations are accepted for this award.

Qualification criteria:

The book should have been published within the previous three years (2019, 2020, 2021).

Marketing books published overseas are eligible if the book was published in English and was available for distribution in the United States.

Anthologies, textbooks, and manuals are not eligible to receive this award.

Selection criteria:

The book should be an exceptional marketing book that has set the standard for excellence, offering a fresh perspective on fundamental issues in marketing such as:

•  How do customers and consumers really behave?
• How do markets function and evolve?
• How do firms relate to their markets?
• What are the contributions of marketing to organizational performance and societal welfare?
• The book should offer practical guidance for marketing managers and has the potential to shape thinking and change marketing practice.
• The book must be well written and well designed.