The Charles Coolidge Parlin Marketing Research Award is the oldest and most distinguished award in the field.  This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin who is considered the pioneer of marketing research.

Eligibility

To be awarded the Charles Coolidge Parlin Marketing Research Award, distinguished academics and practitioners must have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.  Specifically, this impact might be reflected in one or more of the following:

• Exhibited leadership resulting in the effective use and value of marketing research and market based knowledge.
• Developed and/or promoted new concepts, methods, or models for measurement and analysis that expand the capacity of organizations to achieve a better understanding of their markets, customers, and consumers.
• Initiated creative integration of existing methodologies that resulted in more widespread use or appreciation of marketing research.

The committee policy evaluates a nominee three times – the year initially nominated and the following two years. Thus, individuals who were nominated for the 2024 and 2025 Parlin Award will be automatically considered for the 2026 Parlin Award and do not need to be re-nominated.

Thank you for taking to the time to submit your FY26 Professional Chapter Annual Reporting.  In accordance with Operating Standards, chapters are required to report specific information to the AMA Support Center on a monthly and annual basis. This information helps us provide the support and resources you need to be successful.

Reporting Deadline: August 15


   Required Reporting:
 

• FY26 Strategic Plan (July 1, 2025 - June 30, 2026)
• FY26 Budget (July 1, 2025 - June 30, 2026)
• FY25 Income Statement (July 1, 2024 -June 30, 2025)
• FY25 Balance Sheet (July 1, 2024 - June 30, 2025)

   Guidelines:
 

• Create an Account: You will need to create a free Submittable account or sign in with Google or Facebook credentials to submit your form.
• Primary Contact: We recommend designating a primary point person to coordinate your chapter reporting. While multiple people will likely be a part of preparing the information, a singular point of contact keeps everything streamlined.
• Invite Collaborators: Simply select the "Invite Collaborators" button on the top right once you begin the form to get assistance from others on your team.
• Editing Form: Don't have all your reports yet? No problem. You can edit your submission at any time with updated information. Just "Save Draft" or request to edit the submission when you are ready.
• File Naming Conventions: Pay close attention to the file type and naming conventions listed for each report. Please adhere to them.
• Confirmation: You will receive a confirmation email once you have submitted your reporting. This email will have additional information worth reviewing.
• Technology: This platform works best on Google Chrome, Firefox, and Safari. Internet Explorer is not supported. Please make sure you are using a supported browser.

Need to update AFTER Submitting? Have the Primary Contact email Ursula at ulittlejohn@ama.org. We will open access for you to edit on the backend and you will receive an email notifying you when your submission is available to edit.


   Have any other questions or need an extension on the timeline? Please reach out to Ursula Littlejohn, Assistant Manager of Professional Communities, at ulittlejohn@ama.org

Thank you for taking to the time to submit your FY26 Professional Chapter Mid-YearReporting.  In accordance with Operating Standards, chapters are required to report specific information to the AMA Support Center on a mid-year and annual basis. This information helps us provide the support and resources you need to be successful.
 

Reporting Deadline: January 31, 2026

Required Reporting

        Documents to Submit:
 

• Financial Snapshot from the last 6 months 

                    Financial Snapshot is specifically: 

                     Income Statement (July - Dec '25)

                     Balance Sheet (July - Dec '25)

 Questions to Answer: 

• Status of FY26 Strategic Goals
  
• Update on FY26 Board Role Vacancies
  
• Status Update on FY27 Succession Planning
  
• Status Update on Membership Efforts        
  
• Status Update on Collegiate Engagement Efforts                                    
  
• Status Update on Diversity, Equity, Inclusion, and Accessibility (DEIA) Efforts
  
   

Guidelines:

 

• Create an Account (Or Login to Existing): You will need to create a free Submittable account or sign in with Google or Facebook credentials to submit your form.
• Primary Contact: We recommend designating a primary point person to coordinate your chapter reporting. While multiple people will likely be a part of preparing the information, a singular point of contact keeps everything streamlined.
• Invite Collaborators: Simply select the "Invite Collaborators" button on the top right once you begin the form to get assistance from others on your team.
• Editing Form: Don't have all your reports yet? No problem. You can edit your submission at any time with updated information. Just "Save Draft" or request to edit the submission when you are ready.
• File Naming Conventions: Pay close attention to the file type and naming conventions listed for each report. Please adhere to them.
• Confirmation: You will receive a confirmation email once you have submitted your reporting. This email will have additional information worth reviewing.
• Technology: This platform works best on Google Chrome, Firefox, and Safari. Internet Explorer is not supported. Please make sure you are using a supported browser.

Need to update AFTER Submitting? Have the Primary Contact email Ursula at ulittlejohn@ama.org. We will open access for you to edit on the backend and you will receive an email notifying you when your submission is available to edit.


        Have any other questions or need an extension on the timeline? Please reach out to Ursula Littlejohn, Assistant Manager of Professional Communities, at ulittlejohn@ama.org