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Eligibility


1. Applicants must meet the following requirements:


  • They must be from one of the following populations: African American, Hispanic American, or Native American.
  • They must be a U.S. citizen or a permanent U.S. resident.
  • They must be enrolled, on campus, in a full-time AACSB accredited marketing doctoral program or an advertising doctoral program, and have successfully completed at least one year.
  • They have not previously received a Valuing Diversity Scholarship.


Applicants will be evaluated based on the following:


1. Two letters of recommendation. These letters should speak to the candidate's academic work or initiatives that demonstrate a commitment to advancing diversity. One letter must be from the applicant’s advisor or Doctoral Program Coordinator, and the other must be from another faculty member, preferably from whom the applicant has taken a course.


2. An essay explaining how receiving a Valuing Diversity Scholarship will help your further your research efforts.  Your essay also should address one of the following:


a. How your dissertation research incorporates conceptual, design, or methods issues related to diversity.

b. How your dissertation research contributes to advancing the field of marketing.

c. How your dissertation research incorporates any innovative theories or advanced, cutting-edge designs, methods, or approaches.


Essays must be in Microsoft Word format and should be two pages, double-spaced, in 12 pt. font (approximately 500 words.)  Sources you mention in your essay should be supplied on an additional page and do not count against your two-page total.



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