Ends on

This award aims to recognize a scholar who has published an article early in his/her career in an AMA Journal (Journal of Marketing, Journal of Marketing Research, Journal of International Marketing, or Journal of Public Policy &  Marketing). The selected article pushes boundaries and introduces novel theories and/or conceptual frames to better understand consumers, markets, and marketing actions.


The recognized article will either be directly based on the scholar’s dissertation or on research conducted and published by the scholar in the first five years after graduating with a Ph.D. in marketing (or related disciplines). The substantive domains of inquiry would be in areas that were heavily influenced by Professor Lusch’s work – marketing channels, retailing, service marketing, consumer culture theory, transformative consumer research, and innovation.

The scholar will also be evaluated based on their demonstration of contributions in other areas of scholarship and a tradition of service demonstrated by Robert Lusch to the discipline.

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