25-26 AMA Foundation Collegiate Scholarships - Diversity Leadership Scholarship
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As the philanthropic arm of the AMA, the AMAF strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMAF Scholarships are for marketing students who are leaders on campus and in the classroom who will continue to impact the industry in the years to come.
Marketing Leaders Celebrate Strength in Diversity!
Have you demonstrated leadership as part of your chapter activities or in other areas of your life? Tell us! In a few easy steps, your story could win a scholarship!
What is this scholarship about?
Marketing professionals are as diverse as the consumer populations that they serve. An expansive pool of talent is essential for maximizing creativity, innovation, and synergies within the marketing profession. To this end, the American Marketing Association is dedicated to developing leadership within our minority student populations to fuel the power of diversity within our profession and at large.
The Diversity Leadership Scholarship recognizes underrepresented students who demonstrate leadership in their chapter activities or in other areas of their lives.
Am I eligible?
You are eligible if you match the following key criteria:
1. Your activities on and off campus demonstrate “Leadership” qualities:
- You are an AMA student leader in terms of your role in leading chapter activities, initiatives, events, projects, or other aspects of your collegiate programming.
- You have leadership accomplishments in other areas of your life outside of your AMA collegiate chapter.
2. You are an AMA student member or part of an active AMA collegiate chapter
3. You must have an overall GPA of 2.75 or better on a 4.0 scale.
4. You are a full-time undergraduate student who plans to return to full-time status in the upcoming Fall semester.
What Do I Need to Apply?
Here are the materials you need for your application:
- Your diversity leadership story (shared as a personal statement)
- A letter of recommendation (one page, maximum, from your AMA chapter Faculty Advisor)
- Your current academic transcript
- Your current resume
When is it due?
The Submission deadline was 11:59pm CT on January 14, 2026.
Please email Collegiate@ama.org with any questions and use "Scholarship" in the subject line.
How are winners selected?
The AMA Diversity Leadership Scholarship Committee, made up of select AMA collegiate council members and chapter advisors, reviews the pool of completed applications to determine the scholarship award winners. Winners will be announced at the International Collegiate Conference Awards Banquet. Once approved, scholarship funds are sent to the winner’s university to be applied to fall tuition expenses, with any remainder given directly to the winner.
Submission Instructions
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